WHY YOU SHOULD NEVER USE SCHORLARSHIP OFFERS OR DISCOUNT TO MARKET YOUR SCHOOL

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STOP!!!! STOP!!!!! STOP!!!!!

You complain that parents owe you school fees, you are always lost in thought on why you have so much backlog of owing parents in your school, you say the quality of parents you have is not the quality of parents you want, and you still put things like.

10% discount for the first 20 to register

25% discount if you register more than 4

One term Scholarship offer for the first 100 students to register.

Oh my God, right on your banner? You are doing the brand of your school more harm than good. Let’s be sincere, since you have started using this marketing tactic, what kind of parents have you attracted. Paying parents or owing parents?

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HOW TO GENERATE NEW INQUIRIES AND REGISTERATION IN YOUR SCHOOL WITHOUT USING HANDBILLS

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Many schools talk about registration of students but only few schools talk about inquiries, some schools I have been too don’t even have a structured way of handling an inquiry.

 

Your inquiry is the first meeting point of your parents and you, it’s the first impression they have about your school.

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HOW TO PREVENT AND RECOVER DEBTS IN YOUR SCHOOL

 

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Outstanding debts owed by parents in some schools can cover the overhead expenses in that school and also help in delivering great structural development in the school, but these schools having these great potentials of cash out there find themselves stuck when undertaking serious financial projects

While I have experienced first hand the emotional instability this scenario can give the school owner, the mental trouble it can cause the school owner to feel.

What do I mean, as the school owner is caught between making the decision to send the children home and also worried about how that will have an effect on the school population in the long term.

With the right intention in place the school owners most times retains these pupils and it has a long term effect on the financial stability of the school.

Now debts has a negative energy around it and if not properly managed can single handedly make you feel frustrated and even tempted to the extent of closing down the school.

Strategy in managing the school’s debt and financial viability is however paramount.

No one cap fits all but in this report I have outlined how I managed to bring the debt ratio of my mothers school from about 1 million naira per term to less than 50,000 naira.

So let’s dive straight into it.

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HOW TO BUILD AN EFFECTIVE REFERRAL SYSTEM AND GROW YOUR SCHOOL

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A referral system is a conscious way of asking parents to bring in other parents like them into the school.

 

The facts is that

 

  1. 90 percent of new parents comes through old parents
  2. Referrals happens when you serve customers well and that customers refers you to another

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HOW TO GROW YOUR SCHOOL IN A HIGH INCOME ENVIRONMENT

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  1. STRATEGIC POSITIONING:- A school that is not strategically positioned will be subjected to the whins of demands and supply.A school that is strategically positioned becomes a leader, infact a market leader in a space over time, and fills up a need that only the school can solve in the life of a child or the parents. This Unique selling process creates an experience in the hearts and minds of the prospective students and parents that only the school can deliver over a period of time. You can strategically position your child through my specially designed Action plan process of strategically positioning a school. This process will help you identify your strenghts and maximixe the strenght to dominate every form of competition. Some of these market leading examples includes Mathematics Excellence, Academic excellence, Leadership, public speaking, creative skills, family focused, special needs, talents discovery, stage performance and all

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HOW TO GROW A SCHOOL IN A LOW INCOME ENVIRONMENT

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A low income environment is characterized by grabbing market share and not necessarily grabbing the wallet share. What do I mean by this statement?

 

Wallet share are parents who are rich and can afford high priced school. These people look for specific things when they are planning to register, and these things are beyond academic performance. Some of the things they look for include, structures, space, easy access, teacher student ratio, status of parents going to the school, family nature i:e the nature at which the school create a close to home experience for the child and the school, and then national and international exposure.

 

Market share parents are sensitive about the cost of the school fees, that’s their major motivation. Once the school fee is right for their pocket 80 percent of their worries about the school are gone.

 

This write up is focused on how to grow a school in that kind of environment and reducing debts to minimum and profiting immensely.

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HOW TO ATTRACT AND REGISTER BETWEEN 150-220 NEW STUDENTS TO YOUR SCHOOL WITHOUT USING HANDBILLS  

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If you are worried about one or two empty classes you have, or you want to see more students fill up your classes, or maybe you want to extend your school to a secondary, or even start up at a new location. I can help you develop a strategy to grow your school.

Continue reading “HOW TO ATTRACT AND REGISTER BETWEEN 150-220 NEW STUDENTS TO YOUR SCHOOL WITHOUT USING HANDBILLS  “

COMMON OBJECTIONS OF PROSPECTIVE PARENTS AND EXACT WORDS TO SAY TO HANDLE THEM

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Have you noticed that right at the point of making the decision for parents to register in your school they come up with series of objections and complaints on why they cant register in your school.

Most times these reasons seems so annoying, but you must always know that all they are asking for is for you to give them more reasons why they should register their child in your school.

One of the schools i am currently partnering with came up with a list of objections they were currently facing and I helped them develop a lists of prepared response.

read them and use them in your school too.

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4 REASONS WHY STUDENTS WILL REGISTER IN YOUR SCHOOL

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  1. Environment: – The way the school environment looks goes a long way in playing a major part in the feelings of your prospective students or parents. And to a large extent, what a parent is looking for isn’t a tall building as the case may be, what the parent is looking for is a neat environment that is totally and completely secured, if your school can provide this then retaining your inquiries will be improved.

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`7 steps to making all your enquiries register their child and give you a new parent

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An inquiry isn’t just a conversation with your prospective parents, it’s a sales opportunity to get the parent to buy into your school and become a fan of your school immediately they leave your school. If you can religiously follow these seven suggestions your rate of registration will increase by 80 percent.  With this inquiry format you can control your conversation, get your parents likeness and trust and get them to register almost immediately.

 

Let’s get right into it

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