I will use a case study of dettol advertisement here… I remember the big claim of the dettol adverts talks about how the dettol is positioned to KILL 100 DIFFERENT TYPES OF GERMS… this claim is repeated over and over again in all their adverts across all countries where there products are.. If you can’t remember anything about the advert, you’ll remember the BIG CLAIM THEY MAKE…
A good sales pitch must leave the prospect wondering how that is possible….
WHY SHOULD YOU MAKE THE BIG CLAIM
- To leave your prospect with something to remember
- To lead your prospect to ask the question How is that possible
- To get your prospect talking about your brand in a specifically programmed way
- To immediately grab the attention of the prospect in fixing an appointment for further discussions
To ensure you understand the sales pitch I dropped a 4 part video series on youtube on how to formulate your sales pitch… search for Itunuoluwa Falohun on youtube, subscribe to the channel and watch the video…
If you can’t watch the video on youtube click the link and join the sales Facebook community STAND OUT SALES UNIVERSITY and ask for your video download especially o our download days.. Download Fridays..
Create your sales pitch make the big claim and start getting prospects into your value chain…
Let me know your thoughts
I hope this helps