THE REASON FOR THE BIG CLAIM IN YOUR SALES PITCH

 

Dettol-Products-_500x294

I will use a case study of dettol advertisement here… I remember the big claim of the dettol adverts talks about how the dettol is positioned to KILL 100 DIFFERENT TYPES OF GERMS… this claim is repeated over and over again in all their adverts across all countries where there products are.. If you can’t remember anything about the advert, you’ll remember the BIG CLAIM THEY MAKE…

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SALES LESSON FROM THE UEFA CHAMPIONS LEAGUE FINAL

real madrid#salesmastery

 

It’s easier to win than to loose

 

This night I watched how Atletico Madrid played and I saw that the reason they failed isn’t because they didn’t play well but or because Zinedine Zidane is exceptional, no its because there is a strong winning mindset in the real Madrid camp.. In fact winning isn’t just a mindset it is a culture now for the after winning 11 champions league..

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HOW TO BREAK THROUGH A VERY COMPETITIVE MARKET

HOW TO BREAK THROUGH A VERY COMPETITIVE MARKET

I launched myself into business when I took over the administration of my mum’s school (I from my work resigned to take full charge), the school wasn’t doing well when I took over, debt everywhere, plus the school had no particular identity, all kind of parents in it, the school couldn’t even pay me a decent income… Mum tried but never trained in business (she trained in education, had all the certificate) but qualification is not a proof of knowing how to  run a business… In 8 years of existence she never pulled out a profit untill I came on board.. Let me outline how I brokethrough.

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IS YOUR IDEA, PRODUCT OR SERVICE PROFITABLE?

WILL IT FLY

With the current amount of information we have at our disposal today, billions of ideas flood through the average mind every now and then on a product or service that can be profitable and can be a life changer and life saver. Experts estimate that the mind thinks between 60,000 – 80,000 thoughts a day. That’s an average of 2500 – 3,300 thoughts per hour. That’s incredible.

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HOW I BROKE THROUGH A VERY COMPETITIVE MARKET

how i broke through
‪#‎salesmastery‬

I launched myself into business when I took over the administration of my mum’s school (I from my work resigned to take full charge), the school wasn’t doing well when I took over, debt everywhere, plus the school had no particular identity, all kind of parents in it, the school couldn’t even pay me a decent income… Mum tried but never trained in business (she trained in education, had all the certificate) but qualification is not a proof of knowing how to run a business… In 8 years of existence she never pulled out a profit until I came on board.. Let me outline how I broke-through.

Continue reading “HOW I BROKE THROUGH A VERY COMPETITIVE MARKET”